The Old Way Vs.
The Photoday Way

Parents are always on and always connected to their mobile devices—and the numbers are growing. Today, 79% of Americans say they make purchases online1. By 2020, 85% of customer interactions will be handled without a human2. This isn't a trend, it's a reality. Volume photographers already know that just tearing up envelopes and putting photographs "online" isn't the answer.

Instead, we invite you to consider a new way—one that harnesses technology to simplify your process while increasing opportunities to sell to your customers where they live...on their devices. Everything from your relationship with the lab to the way you run picture day to the delivery of products can be smoother, more efficient, and more profitable. This is PhotoDay.

Half the Steps. Half the Time.

Click on a color block to see for yourself.

Old Way

Prep (9 Steps)

Pre-sell (3 Steps)

Capture (7 Steps)

Sell (8 Steps)

Deliver (8 Steps)

35
steps

Step 1

Determine package contents and product pricing, using the lab's latest catalog.

Step 2

Layout your order forms, using last year's form as a starting template.

Step 3

Set up a prepay cart? and add code to forms.

Step 4

Purchase order forms from vendor and then wait for them to be printed and shipped.

Step 5

Store your printed order forms in your office (or living room).

Step 6

Sort paper order forms by team and label them accordingly.

Step 7

Pack up your car with order forms and deliver them to the league.

Step 8

Print team slates so you can keep track of which kids are on which teams.

Step 9

Set up payment method to include credit card and a cash box.

35
steps

Step 1

Print pre-pay order forms and deliver to the organization for distribution.

Step 2

Send link for online pre-sale to organization to send to parents.

Step 3

Print all orders that were taken online so image numbers can be matched on PhotoDay.

35
steps

Step 1

Have extra order forms on hand for parents who forgot theirs, or were unaware of picture day.

Step 2

Collect forms from parents who pre-paid online or verify that they paid from a list that was pre-printed.

Step 3

Help parents locate/learn the coaches and team names.

Step 4

Supervise trained cashiers who are collecting and organizing payments in various forms.

Step 5

Group kids, write image numbers on forms

Step 6

Shoot pictures of kids while explaining to parents why you can't take a picture of their kid with their sibling.

Step 7

Then, supply additional order forms for coach/kid and buddy shots and hope you keep it all straight.

35
steps

Step 1

Count cash, checks, and credit card orders - but don't get distracted or you may have to start again.

Step 2

Review dozens, hundreds, or even thousands of orders to make sure you've associated the right photo with the right child.

Step 3

Read every order form to make sure that all of the handwritten data is legible and attempt to correct.

Step 4

Manually process every credit card number and wait while they go through.

Step 5

Make a trip to the bank to deposit cash and checks.

Step 6

Attempt to collect money for unpaid orders, declined credit cards, and bounced checks.

Step 7

Track down parents for incomplete or incorrect order information.

Step 8

Send manual emails to try to drum up more sales, if you have any time or energy left.

35
steps

Step 1

Gather pre-sold orders and day-of orders and get them ready to place the order with the lab.

Step 2

Send images and paperwork to lab.

Step 3

Edit images while finding "image to use" for order form.

Step 4

Receive big boxes of photos, make sure they are sorted properly, then deliver to league.

Step 5

Deal with parents upset about incorrect, mixed up, or damaged orders.

Step 6

Write a giant check to the lab at the end of the month.

Step 7

Upload images to secondary service for marketing after picture day.

Step 8

Send emails to parents to remind them to place orders.

Prep (5 Steps)

Pre-sell (2 Steps)

Capture (4 Steps)

Sell (3 Steps)

Deliver (3 Steps)

17
steps

Step 1

Quickly select products and packages from the lab's catalog that is waiting in your Studio Panel

Step 2

Set prices for products and packages by applying a universal markup that makes pricing a breeze.

Step 3

Create incentive offers that entice customers to buy early and spend more!

Step 4

Design a great-looking flyer that contains important details about picture day along with information about your special offer.

Step 5

Email the flyer to your contact at the organization.

17
steps

Step 1

Start selling as soon as the picture day is set up in PhotoDay.

Step 2

Lock in those early orders with our one-of-a-kind AdvancePay™ incentive system that sets you up for even more sales after picture day.

17
steps

Step 1

Provide parents with an easy-to-remember event code so that they can see proofs as soon as they're ready.

Step 2

Shoot more pictures than ever - you can shoot any combination of subjects and never worry about how you'll match the photo (or all that data!) with the customer. FaceFind facial recognition makes it easy for parents to find their child's photos!

Step 3

Quickly import photos to your PhotoDay gallery and watch as tags organize your photos based on the folder names you created.

Step 4

In one click, publish your gallery which automatically sends a text message to parents to let them know their child's photos are ready to view.

17
steps

Step 1

Watch orders come in on your mobile device.

Step 2

Never worry again about associating an order form with the correct child, or verifying customer data.

Step 3

Sit back and relax. PhotoDay sends email and text reminders to customers, prompting them to order. Consider us your always-on sales team.

17
steps

Step 1

Watch the money come into your Stripe account. PhotoDay pays the studio and the lab as orders are placed. No more big lab bills at the end of the month.

Step 2

Save gas as you forget about the days of driving a car full of photos to the league or organization. All PhotoDay orders ship directly from the lab to the customers - or their family member and friends. PhotoDay even sends shipping status updates.

Step 3

Use just a little of that extra time you've gained to create post-event special offers to drive even more sales.

1Pew Research Center
2Gartner