Brand Guidelines

The following guidelines are designed to ensure that the PhotoDay® brand is represented consistently in all communications in its intended use. When using the PhotoDay logo, it is important to use the assets as directed and approved in this guideline. You can find the assets for download in the Logo Versions section of this page.

All uses of the PhotoDay logo or other branding elements are subject to PhotoDay's Marks Usage Agreement.

Logo Versions

EPS and PNG versions of the PhotoDay logo are available for use on webpages, mobile appplications, or in printed materials. If the available logo versions won't work for a project, as in the case of a large sign or billboard, new artwork should be commisioned at the proper scale. There should be no deviation from these rules without authorization from the marketing department of PhotoDay. To obtain files, contact Lisa Mallis at

The colored logo works best on light backgrounds; the white one is designed for dark backgrounds.

The following are the different versions of the "Powered by PhotoDay" logo. This logo is mostly used on marketing materials that promote a PhotoDay gallery.

Logo Size & Visibility

The logo should be used independently, and should not be combined with or crowded by other graphic images. It is essential to follow the minimum size and safe guidelines to ensure legibility and consistency of the PhotoDay logo.

To maintain the visibility of the logo, there bust be a surrounding clear area of 0.3 inches. This area must be void of any text or graphics.

To ensure legibility, the height of the logo should never be reduced any shorter than 0.5 inches.

Logo Misuse

The logo should always be used in its entirety. Also, be sure to use the proper proportions, orientation, fonts, and colors. The logo should never be distorted, skewed, blurred, altered, or otherwise adjusted. The following illustrates ways in which the PhotoDay logo should never be treated.

Do not change font.

Do not break apart.

Do not remove the "smile".

Do not add "eyes".

Do not ghost or change opacity.

Do not distort proportions.

Do not blur.

Do not change color.

Do not add text to the logo or overlay text.

Do not change the orientation.